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The Visitors Bureau has been advertising on its Web site and in newspapers and the radio in Southern Oregon and Northern California, promoting all the things there are to do here on the “cool coast,” Leighton said.

The majority of visitors to Redwood National and State Parks were from California, Oregon and Washington, Savage said, but the parks also get a lot of international travelers.

Once they “walk through the door,” Zottola said, that gives the staff at the visitor center a chance to “promote everything else,” from the Smith and Klamath rivers to beaches and tourist-friendly places like Trees of Mystery or Ocean World.

“Most of the people want to see the redwoods,” Zottola said, or they come for specific events like Fourth of July or Sea Cruise.

“We’re staying very busy to the middle of November,” she said.

Closer to the end of summer, sales at the visitor centers were also up, Nolan said, which means people were more comfortable buying a book or souvenir to take home.

Those coming from overseas tend to come in the fall before the rainy season sets in because they think there won’t be a lot of people in the parks this time of year, Savage said.

Those from far flung parts of the country or world are learning about Del Norte just by surfing the Web for “redwoods” or “Northern California,” Zottola said, and finding the Chamber of Commerce’s or Visitors Bureau’s Web sites.

Where they came from

“People are comfortable doing trips by car versus flying to a foreign country or destination spot,” she said.

“Advertising, that’s huge,” she said “Without advertising, it could be hard to find us.”

Zottola also said that many people chose to travel by car this summer.

“They took the time to enjoy the special places we have here,” he said. “There was a noticeable change in character — people were willing to allocate their time.”

In addition, more people participated in the parks’ guided walks, Nolan said.  That indicates more people not only traveled to the area, but spent more time here, he explained.

Tamera Leighton, the director of the Visitors Bureau, said that advertising has been directed at people within a 200-mile radius of Del Norte because those people are more likely to make the trek here for a long weekend.

“That’s the best market right now,” she said, “somebody who wants to take a vacation, but doesn’t have a lot of money to spend.”

In talks with visitors, she said that many came because they have never seen the famous giant trees or saw them as a child with their parents and now want to show them to their children.

But people from all over the U.S. and also a lot from Europe, Canada, Australia and New Zealand came into the visitor center at the Cultural Center this summer, she said.

What they are looking for

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